About Tana Mitchell Emma Kaniuk Connect
A K I N About Tana Mitchell Emma Kaniuk Connect

AKIN is a strategic design studio focused on creating engaging, seductive and effective brand solutions that grab people’s attention and hearts. We love what we do and love working with people that love what they do. We strive to make things that are good-looking and useful; to create work that upends expectations; to be part of change. We approach every project with a healthy dose of curiosity, intelligence and an uncompromising commitment to craft and detail. We know from experience that healthy debate and collaboration are vital and are committed to forming meaningful partnerships with like-minded people to grow compelling brands, products and experiences that deliver on business objectives. We build our reputation by building yours. If you’d like to chat, just FLICK US AN EMAIL

Tana Mitchell is one half of studio Akin, in partnership with Emma Kaniuk. Her focus is “the generation of insightful, strategic ideas that are articulated and expressed with intelligence”. With over 20 years experience across the cultural, commercial and corporate sectors, Tana has successfully delivered a diverse range of projects including brand strategy and identity, packaging, editorial, wayfinding, customer experience, environments, campaigns, launch and activation programmes. Tana has developed many well-known brands locally, including Air New Zealand, Britomart, Artspace, Comvita and Methven, as well as working on large international brands in London, Berlin and New York. Her work has been awarded across all disciplines, including the Stringer Prize {purple pin}, and has been recognised by DINZ, D&AD, Designweek and Wallpaper Magazine. Check out TANA’S WORK

Emma Kaniuk is one half of studio Akin, in partnership with Tana Mitchell. Emma’s interdisciplinary approach is based around the simple principle of “great ideas, crafted well”. Previously at Special Group and Designworks, she’s worked across industries as diverse as arts, aviation, education, finance, FMCG, governmental initiatives, hospitality and luxury brands. Emma has broad experience across all areas of design from brand strategy and identity, packaging, editorial, wayfinding, customer experience, environments, campaigns, launch and activation programmes, to name a few. Her work has been awarded locally and globally across all disciplines, including being awarded Best Award’s highest honour—a purple pin of distinction for graphic design, and has been featured in Creative Review, Monocle, Threaded, Idealog and numerous online sites. Check out EMMA’S WORK

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